Adam York, President of Equips, announced today the company’s brand refresh. Equips provides equipment management for financial and healthcare institutions.

Brand Refresh

Equips is the same company, with the same ownership and mission. And the great news is that we continue to grow in size, capabilities, and service for our clients. After an in-depth reflection of our core values and mission, we thought a brand refresh in colors and logo will better reflect who we are and our exciting future. These updates are a small reflection of the big changes we’re making across the company to better serve you – our clients.

Revised Logo

The Equips logo brings a sharp, new visual identity that is symbolic to our services and mission. The new logo is an evolution of past logos and incorporates concepts of work and protection. It combines three key components of the Equips Program: Coverage, Management, Consultation. The color palette is modern and reflects trust, loyalty, credibility, safety and action. It has a fun, fresh new look that the team is excited to embrace.

New Tagline

Our tagline speaks to the core belief that is doing your best work enriches your whole life. At Equips, we want to give everyone the freedom to “Do Your Best Work.” We truly live by these words with our team and the freedom we provide for our clients.

“We are excited about the new ways to serve you. As we start this brand refresh, we’d like to take some time to thank our loyal clients. We look forward to a successful 2020 with all of you,” Adam York, President.

About Equips

Equips is revolutionizing how Banks and Credit Unions manage, maintain, and protect critical branch equipment. Leveraging a network of 500+ vendors, experts at Equips help Financial Institutions respond to equipment problems quickly in one place: Equips. Active management allows Financial Institutions of all sizes to improve operational efficiency, cut costs, and streamline equipment inventory and vendor management. Our groundbreaking solution provides clients across 45 states with better insight and transparency into their critical equipment and enables employees to do their best work. To learn more visit